Subscribe to RSS feeds
Promotions with WordPress .pdf eBook
Promotions with WordPress Fall 2011 Class
Do you use Google Reader? Bloggers want you to subscribe to their RSS feeds.
Digging Into WordPress
Chapter 6 of Digging Into WordPress discusses RSS feeds.
Google Reader
The best way to learn about RSS feeds is to start using Google Reader and FeedBurner.
FeedBurner
Redirect your default WordPress feed (something like http://YourDomain.com/feed/) to a FeedBurner feed (http://feeds.feedburner.com/YourDomain).
You will want to do is to allow people to subscribe to your updates with email. Activate this option is in the /Publicize/Services/Email Subscriptions section.
After you burn your RSS feed with FeedBurner, you can use the FD FeedBurner plugin to ensure that your website’s RSS feeds are being redirected to FeedBurner.
Link to your RSS and email RSS feeds in your website’s sidebar or footer.
Partial RSS Feeds are Bad
codex.wordpress.org/Settings_Reading_SubPanel
Be sure that you are NOT generating summary RSS feeds.
Custom RSS Contet
wordpress.org/extend/plugins/rss-footer
You can use a plugin to add custom content to your RSS feed.
FeedBurner also lets you customize your RSS feed’s content.
Email Newsletters
net.tutsplus.com/tutorials/html-css-techniques/getting-started-with-html-emails
mailchimp.com/resources/html-email-templates
themeforest.net/category/marketing/email-templates
FeedBurner allows you to enable email subscribers, but the boss will probably want you to write an email newsletter too.
