I have used these marketing books and marketing ebooks as my marketing my classes and they’ve been great.
Buying In: What We Buy and Who We Are
Rob Walker is probably today’s leading author on Branding and Consumption.
“Buying In delves into the attitudes of the global consumer in the age of plenty, and, well, we aren’t too pretty.”
Get Back in the Box: Innovation from the Inside Out
This marketing book made me realize the importance of understanding html, css, graphic design, video editing, and more.
“By touting the value of thinking ‘outside the box’, business experts have inspired an obsession with growth, competition and offbeat concepts, says Rushkoff.”
How Brands Become Icons: The Principles of Cultural Branding
Holt’s marketing book does an amazing job at describing how brands resonate so powerfully with consumers/people in the same manner that rock starts and movies resonate so powerfully with consumers/people.
“Douglas B. Holt shows how iconic brands create ‘identity myths’ that, through powerful symbolism, soothe collective anxieties resulting from acute social change.”
Coercion: Why We Listen to What “They” Say
Even though this is the oldest marketing book of the bunch, it touches on countless consumption theories and it describes the historical progressions of branding, advertising, atmospherics, and more.
“Marketing continues to grow more aggressive, and Rushkoff tracks the increasingly coercive techniques it employs to ingrain its message in the minds of consumers, as well as the results.”
Born to Buy: The Commercialized Child and the New Consumer Culture
Reading about marketing to children forces students to think critically about consumption.
“Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance.”
