My favorite marketing teaching materials include marketing tutorials and online communities, videos and documentaries, books, ebooks, novels, literature and readings.
Marketing video tutorials
There are some cool new marketing tutorial and online community websites that you need to know about if you want to be in the marketing game for the next 20 years.
- Lynda.com: ($375/year or $37.50/month) tutorials to learn business, photography, design, video and web marketing skills
- SEOmoz: tutorials, blog, webinars, ebook and tools ($950/year or $99/month) to learn search engine optimization marketing skills
- Kelby Training: ($199/year or $24.95/month) tutorials to learn photography and Photoshop
- Video2Brain: ($99/year student rate) tutorials to learn digital imaging/photography, design/illustration and web/mobile design
- Treehouse: ($9/month student rate) tutorials to learn web design, web development and iOS
- Tuts+: ($9/month) tutorials to learn marketing skills
- Rockable Press: tutorials and ebooks to learn marketing skills
Marketing videos and documentaries
There are so many great marketing videos and documentaries out there.
- Art & Copy: Inside Advertising’s Creative Revolution
- Helvetica
- Objectified
- Just for Kicks
- Frontline: The Persuaders
- Frontline: The Merchants of Cool
- Mondovino
- Beer Wars
- The Corporation
Marketing books and ebooks
My favorite marketing books and reading materials from authors like Walker, Rushkoff and Holt. Check out:
- Buying In: What We Buy and Who We Are
- Get Back in the Box: Innovation from the Inside Out
- How Brands Become Icons: The Principles of Cultural Branding
- Coercion: Why We Listen to What “They” Say
- Born to Buy: The Commercialized Child and the New Consumer Culture
