Screenr Screencasts

Record video of yourself talking to your computer

1. Storyboard the screencast
2. Record the screencast with Screenr
3. Create title graphics with Illustrator and Photoshop - GraphicRiver
4. Edit the screencast with iMovie

Screencasting

• webdesignerdepot.com/2010/04/how-to-make-a-screencast-for-your-website
• lifehacker.com/screencasting
• mashable.com/2011/03/08/screencast-tools
• readwriteweb.com/enterprise/2011/09/screencasting-tips-and-best-pr.php

How to make your screencast entertaining and high quality.

Screenr

• screenr.com

Screenr is free and web-based.

When you combine screencasts with Illustrator‘s, Photoshop‘s, and iMovie’s capabilities you can do some cool things with marketing research results.

If you know your final video is going to be 720p, you can create a 1280px x 720px Illustrator or Photoshop file that you can import into iMovie as a .jpg.

Photoshop also has video capabilities.

Illustrator Graphic Styles and Patterns

• graphicriver.net/category/add-ons/illustrator/styles
• graphicriver.net/category/add-ons/illustrator/textures-fills-patterns

Search GraphicRiver add-ons for Illustrator graphic styles and patterns.

Photoshop Layer Styles and Video

• graphicriver.net/category/add-ons/photoshop/styles

Search GraphicRiver add-ons for Photoshop layer styles.

• lynda.com/Photoshop-CS4-tutorials/extended-for-video/50783-2.html

Chad Perkins has a cool Photoshop CS4 Extended for Video seires.

Marketing Research with Tumblr Spring 2012

1. Semester Outline, Google Apps
2. Tumblr Themes
3. HTML, CSS and Firebug
4. Google and Social Media
5. Social Media Buttons
6. Search Engine Optimization
7. Google Analytics and Google AdWords
8. Interviews and Focus Groups
9. Video Editing
10. PollDaddy Surveys
11. Illustrator Infographics
12. Photoshop Infographics
13. InDesign Reports
14. Google Website Optimizer A/B Tests
15. Screenr Screencasts
16. Rejoice