Presenting marketing research results with video screencasts

Nobody wants to sit through a long research presentation or to read through a bunch of PowerPoint slides.

Can you present your marketing research results in a short and entertaining YouTube video?

Screencasting/Screen Capture Video

There are a lot of cool new tools to do screencasting with.  While you can’t download screencasting software onto school computers, there is screencasting software like Screenr (video) that is entirely web-based.  Check out some of the alternatives to Screenr to see if you can find a better web-based screen capture option.

I don’t know if Screenr lets you save your video files to your computer, so you might have to use KeepVid (or an alternative) to download your video from YouTube once you’ve uploaded it.

These screencasting tools, along with iMovie, allow you to easily make a short video that can describe a Google Website Optimizer experiment, a Google Analytics Goal/Campaign, survey results, etc. in an entertaining manner.

If you don’t want your voice in the video then you can add a different audio track.  With iMovie you can do lots of cool things by adding titles, transitions, splitting clips, special effects, animating images, etc.

There are also lots of examples of experimental research results presented with video on YouTube.

Experiment Videos on YouTube

Here is a nice PG version of an experiment being presented on YouTube.  If you search YouTube for “experiment” and then go to “Search Options”–>”Search By: View Count” you can find some not-so-PG stuff that is more entertaining.

I look forward to sharing your videos in our last class.  Please keep your videos PG.