Research

Marketing Professor Academic Research

I don’t really feel like keeping this updated…you can email me for my vita that I submit on a yearly basis.

Refereed Journal Articles:

“A review of consensus analysis methods in consumer culture, organizational culture and national culture research,” (2009), Consumption Markets & Culture, 12 (1), 46-64.

“A Voice From the Silent Majority: A Comparative Analysis of Noncomplainers,” (with Clay M. Voorhees and Michael K. Brady) (2006), Journal of the Academy of Marketing Science, 34 (4).

“Measuring Motivations for Online Opinion Seeking,” (with Ronald E. Goldsmith) (2006), The Journal of Interactive Advertising, (6) 2, 1-16.

Conference Proceedings:

“‘Cult?’ wine,” presented at the Bacchus Goes Green Fourth Interdisciplinary and International Wine Conference, Dijon, France.  July 8-10, 2009.

Tumbat, Gulnur and David Horowitz, “Culture Creators: Co-Production in Second Life,” presented at the Advances in Consumer Research 2007 North American Conference, Memphis, TN.  October 26, 2007.

Horowitz, David M. and Gulnur Tumbat, “Culture Creators: Co-Production Revisited,” presented at the 2007 Consumer Culture Theory Conference, Toronto, ON.  May 27, 2007.

Horowitz, David M., Michael K. Brady, and Clarence Gravlee, “The Cultural Domain of Disney World Among Florida Undergraduates,” presented at the 2006 Consumer Culture Theory Conference, South Bend, IN.

Horowitz, David M. and Ray Benedicktus, “How Marketer-Caused Deception Can Teach People Marketing Ethics,” published in the 2006 Marketing and Public Policy Conference Proceedings, Long Beach, CA.

Brady, Michael K., Michael J. Brusco, David M. Horowitz, and Clay M. Voorhees, “An Empirical Investigation of Employee Motivations and Customer Consequences of Service Sweethearting,” published in the 2005 Frontiers in Services Conference Proceedings, American Marketing Association, Phoenix, AZ.

Voorhees, Clay M., Michael K. Brady, and David M. Horowitz, “The Rest of the Iceberg: An Examination of Noncomplaining Service Customers,” published in the 2005 American Marketing Association Winter Educators’ Conference Proceedings, San Antonio, TX.

Ronald E. Goldsmith and David M. Horowitz, “Status Consumption and Consumer Self-Confidence: An Empirical Investigation of the relationship Between Two Consumer Psychology Constructs,” published in the 2004 Society for Marketing Advances Conference Proceedings, St. Pete Beach, FL.