Promotion Management with WordPress

Promotion Management with WordPress is a 16-week undergraduate semester class guidebook.

I’ll add a screencast video every week to the Promotion Management Fall 2010 class page.

For the raw blog post-based version from the Spring 2010 semester, check out Promotion Management Spring 2010.

Marketing books that made me think critically about consumption:

Get Back in the Box: Innovation from the Inside Out: This book made me realize the importance of understanding html, css, graphic design, video editing, and more.
Buying In: What We Buy and Who We Are: Rob Walker is probably today's leading author on Branding and Consumption.
How Brands Become Icons: The Principles of Cultural Branding: Holt's book does an amazing job at describing how brands resonate so powerfully with consumers/people in the same manner that rock starts and movies resonate so powerfully with consumers/people.
Coercion: Why We Listen to What "They" Say: Even though this is the oldest book of the bunch, it touches on countless consumption theories and it describes the historical progressions of branding, advertising, atmospherics, and more.
Born to Buy: The Commercialized Child and the New Consumer Culture: Reading about marketing to children forces students to think critically about consumption.