Marketing Research with Tumblr Spring 2012

Marketing research concepts, skills, topics, tools, tutorials and templates

1. Semester Outline, Google Apps
2. Tumblr Themes
3. HTML, CSS and Firebug
4. Google and Social Media
5. Social Media Buttons
6. Search Engine Optimization
7. Google Analytics and Google AdWords
8. Interviews and Focus Groups
9. Video Editing
10. PollDaddy Surveys
11. Illustrator Infographics
12. Photoshop Infographics
13. InDesign Reports
14. Google Website Optimizer A/B Tests
15. Screenr Screencasts
16. Rejoice

Marketing Research with Tumblr Spring 2012 will have a video screencast tutorials for each week’s marketingresearch topic for the first time.

Marketing Research with Tumblr Spring 2012 will be available online at Coursekit for the first time.

Marketing Research with Tumblr Spring 2012 will use the .pdf ebook from Fall 2011.  There will be a new ebook in Fall 2012 after iPad 3 and Adobe CS6 are out.

Marketing Research with Tumblr Spring 2012 will use the latest tutorials and teaching materials available at SEOmoz, Lynda.com, Rockable Press, Tuts+, Treehouse, and Kelbytraining.com.

Marketing Research with Tumblr Spring 2012 teaches marketing skills that include web design, graphic design, video editing, and search engine optimization.

This is my 10th semester teaching a marketing research class at Sonoma State Univeristy and my Marketing Research with Tumblr ebook is in its 3rd iteration.

Marketing Research with Tumblr Spring 2012

Google Apps - Learn how to use the free Google Apps email service with a domain name.

Tumblr Themes - Tumlbr is free, easy to use and easy to customize.

HTML, CSS and Firebug - HTML5 and CSS3 are hot right now.

Google and Social Media - Google and social media offer lots of great analytics data.

Social Media Buttons - You never know what the latest and greatest social media widget is going to be.

Search Engine Optimization - SEOmoz has lots of great resources that can be applied to Tumblr.

Google Analytics and Google AdWords - Google Analytics and Google AdWords offer lots of data about a website.

Interviews and Focus Groups - Qualitative marketing research.

Video Editing - iMovie makes it easy to edit interview and focus group video.

PollDaddy Surveys - PollDaddy is a free Automattic product.

Illustrator Infographics - Adobe Illustrator can design awesome chart and graph graphics, such as pictographs.

Photoshop Infographics - Adobe Photoshop can design awesome chart and graph graphics, such as 3D pie charts.

InDesign Reports - Professional reports are published with Adobe InDesign.

Google Website Optimizer A/B Tests - Experiments.

Screenr Screencasts - Video screencasts are popular.