Class lectures:
Week 1. Promotion Management with WordPress
Week 2. Learn Photoshop for Marketing
Week 3. How to Design a Twitter Background
Week 4. How to Design a Business Card
Week 5. How a WordPress Theme is Designed
Week 6. How to start a website with WordPress, How to create subdomains
Week 7. Exactly what you need to install WordPress
Week 8. WordPress configuration after installation and theme files
Week 9. Customizing your WordPress Theme
Week 10. Extending WordPress functionality plugins, custom fields, page templates, functions.php, and more
Week 11. RSS feeds are your friend
Week 12. Search engine optimization for WordPress, How to add the BreadCrumbNavXT plugin to WordPress for SEO, How to customize the Yet Another Related Posts WordPress plugin for SEO, 5 WordPress plugins for Search Engine Optimization (SEO).
Week 13. Promotion management for the rest of the semester
Week 14. How to analyze Google Analytics goals with WordPress
15
16
Class outline:
| Week | Assignment(s) Due | Topics |
| 1. 2/1 (M) | Lab | Accounts, Programs, Websites, etc.Buy a domain name
Get access to server space |
| 1. 2/3 (W) | Domain name assignmentCoercion Presentation Assignment | IntroductionAdobe Photoshop and logo/icon/gravitar/favicon design |
| 2. 2/8 (M) | Lab | |
| 2. 2/10 (W) | Icon assignmentCoercion Presentation Assignment | Chapter 1Adobe Photoshop and twitter backgrounds |
| 3. 2/15 (M) | Lab | |
| 3. 2/17 (W) | Twitter background assignmentCoercion Presentation Assignment | Chapter 2Adobe Photoshop and business card design |
| 4. 2/23 (M) | Lab | |
| 4. 2/24 (W) | Business card assignmentCoercion Presentation Assignment | Chapter 3 / Chapter 4Adobe Photoshop and website design |
| 5. 3/1 (M) | Lab | |
| 5. 3/3 (W) | Website mockup assignmentCoercion Presentation Assignment | Chapter 5 / Chapter 6html, css, and firebug |
| 6. 3/8 (M) | Lab | |
| 6. 3/10 (W) | Mockup conversion assignmentCoercion Presentation Assignment | Chapter 8Digging into WordPress - Setting up WordPress |
| 7. 3/14 (M) | Lab | |
| 7. 3/17 (W) | WordPress assignment #1Test 1 | Digging into WordPress - Anatomy of a WordPress Theme |
| 8. 3/22 (M) | Lab | |
| 8. 3/24 (W) | WordPress assignment #2How Brands Become Icons Presentation Assignment | Preface/Chapter 1Digging into WordPress - Theme Design and Development |
| 9. 3/29 (M) | Lab | |
| 9. 3/31 (W) | Cesar Chavez Holiday | |
| 10. 4/4 (M) | Spring Break | |
| 10. 4/7 (W) | Spring Break | |
| 11. 4/12 (M) | Lab | |
| 11. 4/14 (W) | WordPress assignment #3 and #4How Brands Become Icons Presentation Assignment | Chapter 2Digging into WordPress - Extending Functionality |
| 12. 4/19 (M) | Lab | |
| 12. 4/21 (W) | WordPress theme assignment #5How Brands Become Icons Presentation Assignment | Chapter 3Digging into WordPress - Working with RSS feeds |
| 13. 4/25 (M) | Lab | |
| 13. 4/27 (W) | WordPress assignment #6How Brands Become Icons Presentation Assignment | Chapter 4/5Digging into WordPress - Search Engine Optimization |
| 14. 5/3 (M) | Lab | |
| 14. 5/5 (W) | WordPress assignment #7How Brands Become Icons Presentation Assignment | Chapter 6/7Advertising and Video Editing |
| 15. 5/10 (M) | Lab | |
| 15. 5/12 (W) | How Brands Become Icons Presentation Assignment | Chapter 8/9Advertising and Video Editing |
| 16. 5/17 (M) | Test 2 | |
| 16. 5/19 (W) | Ad Campaign Assignment |
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[...] be using Digging Into WordPress for about a third of my Promotion Management class next semester. It’s a great book. Kind of like two guys spent lots of time scouring [...]