Marketing Research Fall 2010

This 16 week semester outline will follow my ebook.

In December, my ebook will be revised.

1. Tumblr and Google Apps

Marketing Research This Semester at Sonoma State University

Tumblr and Google Apps

2. Learn Tumblr’s interface

Tumblr Theme Options

3. Tumblr theme design

Tumblr theme design and customization

4. Website Analytics with Google and Social Media

Adding Google and Social Media Analytics to Tumblr

5. Add social media sharing buttons to Tumblr

6. Search engine optimization

7. Google Analytics

8. Qualitative marketing research

9. Editing and publishing interviews and focus groups

10. Quantitative marketing research and web surveys

11. Image graphs

12. Interactive graphs

13. Experiments with Google Website Optimizer

14. Marketing research results with screencasts

15. Projects

16. Sharing

Week	Assignment(s) Due	Topics
1. 8/25		Marketing Research with Tumblr Week 1
2. 9/1	Week 1 Assignment	Marketing Research with Tumblr Week 2
3. 9/8	Week 2 Assignment	Marketing Research with Tumblr Week 3
4. 9/15	Week 3 Assignment	Marketing Research with Tumblr Week 4
5. 9/22	Week 4 Assignment	Marketing Research with Tumblr Week 5
6. 9/29	Week 5 Assignment	Marketing Research with Tumblr Week 6
7. 10/6	Week 6 Assignment	Marketing Research with Tumblr Week 7
8. 10/13	Week 7 Assignment	Marketing Research with Tumblr Week 8
9. 10/20	Week 8 Assignment	Marketing Research with Tumblr Week 9
10. 10/27	Week 9 Assignment	Marketing Research with Tumblr Week 10
11. 11/3	Week 10 Assignment	Marketing Research with Tumblr Week 11
12. 11/10	Week 11 Assignment	Marketing Research with Tumblr Week 12
13. 11/17	Week 12 Assignment	Marketing Research with Tumblr Week 13
14. 11/24	Week 13 AssignmentThanksgiving	Marketing Research with Tumblr Week 14
15. 12/1	Week 14 Assignment	Marketing Research with Tumblr Week 15
16. 12/8	Week 15 Assignment	Marketing Research with Tumblr Week 16
Final