Marketing Research

How do you measure how good you content is?  How do you measure who your fans are?  How do you know which of your groupies to give schwag to?

In my marketing research classes I like to focus on:

Marketing research methods

Measuring content

Analyzing traffic sources

Communicating results with interactive graphs

Delivering results with video screencasts

I’m looking forward to teaching marketing research in the Fall 2010 semester!

Marketing Research Fall 2010

Marketing Research Spring 2010

Marketing Research Fall 2009