Introduction to Marketing Spring 2009

Week 1:

Monday:

Video: The Merchants of Cool

Wednesday

Video: The Persuaders

Week 2:

Monday: Reading/Presentation Day

Wednesday: Coercion Presentation Assignments

Book: Coercion by Rushkoff

Podcasts: Taser Party (Personal Selling), Design of Desire, City X , McDonald’s Gets Feng Shui (Atmospherics), Spur of the Moment (Subliminal Advertising)

Articles: Soap and Hope (Pyramids)

Video: Quixtar (Pyramids)

Week 3:

Monday: Coercion Presentation Assignments

Wednesday: Test 1

Week 4:

Monday: President’s Day Holiday

Wednesday:

Video: Dogtown and Z-Boys

Week 5:

Monday:

Video: Helvetica

Wednesday: What is Marketing? Presentation Assignments

Book: What is Marketing? by Silk

Week 6:

Monday: What is Marketing? Presentation Assignments

Book: What is Marketing? by Silk

Wednesday: Test 2

Week 7:

Monday:

Video: People Like Us: Social Class in America

Wednesday:

Video: People Like Us: Social Class in America

Week 8:

Monday: Reading/Presentation Day

Wednesday: Born to Buy Presentation Assignments

Book: Born to Buy By Schor

Video: The Corporation (Marketing to Children)

Podcasts: Webkinz, Flamin’ Hot Cheetos (Neurotransmitters, Cool)

Week 9:

Monday: Born to Buy Presentation Assignments

Book: Born to Buy by Schor

Week 10:

Monday:

Video: Just for Kicks

Wednesday:

Video: Style Wars

Week 11:

Monday: Buying In Presentation Assignments

Book: Buying In by Walker

Podcasts: Marketplace: Leisure Class Theory, Marketplace: Conspicuous Consumption is Over, Marketing in a Downtown: Forum | KQED Public Media for Northern CA interview with Rob Walker, Slate: Things Are Not What They Stream, NPR: Behind the Viral Video: What’s Fake and What’s Real

Blog: murketing

Wednesday: Buying In Presentation Assignments

Week 12: Spring Break

Week 13:

Monday: Test 4

Wednesday:

Video: No Direction Home: Bob Dylan

Week 14:

Monday:

Video: No Direction Home: Bob Dylan

Wednesday: Reading/Presentation Day

Week 15:

Monday: How Brands Become Icons Presentation Assignments

Book: How Brands Become Icons by Holt

Corona

Coke – Mean Joe Green, I’d Like to Teach The World to Sing

Snapple – Wendy, Howard Stern

Mountain Dew – Hillbilly, Redneck, Slacker

Volkswagen – Sunday Afternoon, Synchronicity, Milky Way

Budweiser – This Bud’s For You 1 2, Budweiser Frogs, Wassup 1 2 3

ESPN – 1 2 3

Harley Davidson

Wednesday: How Brands Become Icons Presentation Assignments

Video: SNL: The Best of Commercial Parodies

Week 16:

Monday: Test 5

Wednesday: Final Review

Week 17: Final