Marketing and the Internet, email marketing, and ecommerce

Thanks for the What is Marketing? essays everyone.

Most people gave the book a thumbs up, some people complimented me, and a couple people criticized me for spending too much time talking about Internet marketing stuff.

I might be teaching a lot of Internet marketing stuff because I’m interested in it, but it’s also what marketing people are talking about in the wine industry:

Take a look at the 2009 Wine Industry Technology Symposium, Ryan’s Speech at WineFuture Conference in Logroño, Spain, or the Sonoma County Wine Road.

Even Robert Parker is on the Internet train!

So, the more pieces of the puzzle that you know and can demonstrate with evidence that you know before you graduate the better:

I know this class has been a little unstructured, but there are so many great resources online to get you started at whatever it is you want to learn.

To make things more structured next semester, who in my Promotions Management class would be interested in using the book Digging into WordPress?

Today I’ll show you a tutorial on email marketing (#30: Creating and Sending HTML Email) and on ecommerce (#53: Customizing PayPal Forms, Buttons, and Headers, #45: Using FoxyCart for eCommerce, #56: Integrating FoxyCart and WordPress, #75: How Not To Design a Checkout, #50: Building a Customized and Dynamic Ordering Form, #33: eCommerce Product Page Makeover). Does your ecommerce site have nice call to action buttons?

When you get an email newsletter what does it look like? When you purchase something online what ecommerce service is being used? I purchased Chris Coyier’s book last week and he used E-Junkie to handle the eCommerce…

Additional email marketing resources: