Marketing analytics for chit chat, links, traffic, search, multimedia, and heatmaps

Domain name and blog: check?

Facebook, twitter, ShareThis: check?

You can learn a lot about a website just by looking at it.  Comments, diggs, tweets, and facebook shares all give you and the user a sense of how active a website is.  But, there is a lot more information that you can get about your website if you add some popular analytics/monitoring services to your website.

Marketers have always known that WOM is critical, but a lot of WOM is happening online–chit chat.  So what are people saying about you?  Who is doing your forwarding?  Who do you need to thank?  And, it’s not just chit chat that’s important.  Who is linking to your site, subscribing to your feed, and where is your traffic coming from?  What multimedia content is your best?

Chit chat analytics

In the wine industry Cruvee offers social media monitoring services (video).  Other paid services such as Trackur (video), Radian6 (video), and SocialRadar are available.

Facebook keeps it’s data more internal, while twitter releases a lot of its data to outsiders.

Twitter – Twitter Search, TweetStats, TwitterCounter, TwitterGrader, twInfluence, Twitterholic, TweetPsych, TweetScan, Twazzup.

Facebook – facebook lexicon, facebook pages, facebook advertising.

Technorati lets you register your blog with them so that people can search for blogs or blog posts.

Google Blog Search lets you search blogs.

Google Alerts can send you an email or create a feed on a search term for you.

Link and traffic analytics

Yahoo – MyBlogLog, Yahoo Site Explorer (Inlinks).

Google – Webmaster, Analytics, Feedburner, Local Business Center.

There are a lot more web traffic analytics/statistic services that you should be familiar with.  Check out Clicky (comparison table) and GoingUP!

Links – URL shorteners like bit.ly let give analytics on your links.

Internal search analytics

Google custom search and google site search.

Multimedia analytics

Photography: flickr statistics.

Video: TubeMogul (video) and youTube insight (video).

Podcasts: Blubrry (video).

Heat maps?!?!?

ClickTale and CrazyEgg.

Is there an app for that?  Would it be cool to show someone your Analytics App in an interview?

We have plenty of time until we talk about Qualitative research and conduct filmed focus groups.

*A lot of the websites/links included in this post are form The New Community Rules: Marketing On The Social Web.

Are there any other popular marketing research and web analytics services that you’d recommend using?