Introduction to Marketing analytics: Google Webmaster, Feedburner, Google Analytics, Twitter/Tweetmeme/Bit.ly analytics, Facebook analytics, AddThis/ShareThis analytics, Tubemogul analytics, and Blip.tv analytics.

How do marketing managers decide which readers/followers/peeps/community members/social network friends/groupies/fans to give free tickets, free samples, and free schwag to?  Every click and tweet can be tracked, so marketers have a lot of tools they can use to answer these kinds of questions.

You get Web traffic to your site by putting out good content (media analytics), making your Website’s content search-friendly (search analytics), and making your Website’s content forward-friendly (peep analytics).

Search analytics: How are people searching for your Website?

Google Webmaster – Using Webmaster Tools, (Video)

Google Analytics – Google Analytics Education (Video), Analytics Help

Google Local Business Center – If you have a business (Video)

Google Account – If you are a person

Google Advertising – Google AdWords vs. Google AdSense

Peep analytics: Who is talking about your Website?

Twitter Analytics – 8 Excellent Tools to Extract Insights from Twitter Streams, Juice Analytics, Tweetmeme, bit.ly

Facebook Analytics – Facebook pages, Facebook ads

Sharing Buttons – AddThis, ShareThis (Video)

Google Alerts – Who is talking about you online?

Media analytics: Is your content popular/good?

Feedburner – Feedburner help

Tubemogul – Publisher reports, Video Reports

Blip.tv – Statistics

Additional recent blog posts on Web analytics:

Search Engine Optimization 101

The Only SEO Tools You’ll Ever Need

20 SEO Tips That Every Web Developer Should Follow

Sweet Jesus! Even More Google Analytics Stuff!, No Time To Blog About Your Winery?, Winery Blogs.