How to learn twitter and facebook for marketing (Introduction to Marketing Day 9 with Dr. Horowitz)

create a twitter account:
- create an account and choose a username
- add a profile pic/icon – how to design an icon, icon design tutorials (more)
- link to your webpage
- customize your twitter background with an image. Instructions and examples for the lab
configure your account with other software/services
- download a twitter client such as tweetdeck for your pc and get a twitter app for your phone.
- configure your twitter picture/video upload settings (for twitpic, yfrog, etc.)
- automatically dump other content into twitter (like from your blog, brightkite, and posterous)
- automatically dump twitter updates into other sites (like to facebook–warning: this might piss off your facebook friends)
- automatically display your tweets on a web page: with twitter’s help (easy), with javascript (hard), with AJAX (automatically update with Asynchronous Javascript And Xhtml) juitter, livetwitter
tweet: be yourself, complement others, do stuff to help others
twitter terms
- RT – retweet (forward)
- # – hashtag (topic/event anchor)
create searches on terms and groups of people
- search.twitter.com
analyze your tweets: twitter analyzer, tweetstats
twitter tools
wineries and twitter
- wine tweeps: a case study on wineries using twitter
- How El Jefe uses posterous
- the Pinotblogger just added his twitter updates to his header
- tastelive
additional
- twibbons
- disqus
- tweetmeme
- add this and share this

know the difference between a profile, fan page, and a group
- profiles are for people–
  - you can add your blog’s rss feed through your notes
  - you can add post to facebook with tumblr, brightkite, posterous, etc.
- pages are for brands and famous people with more than 5,000 friends
  - pros: customizable facebook page guide
    - link your fan page to twitter
  - cons: you can’t direct message your fans, people can hide you, and facebook makes ad money from your content (not you).
- groups are for groups of people
  - pros: you can send direct messages to group members
  - cons: you can’t customize group pages that much
get a vanity url (facebook.com/dmhoro). You need lots of fans to customize your page’s username (also at facebook.com/username)
search facebook “posts by friends” and “posts by everyone”
promote your page or group with an ad and monitor it
monitor traffic to your page
facebook connect