Is A or B better at getting people to click?
- Experimental research design – Wikipedia
- Google Website Optimizer tutorials – Lynda.com, Google
- Create a Google Website Optimizer A/B test with Tumblr custom pages
Experiments
- en.wikipedia.org/wiki/Marketing_research#Marketing_research_methods
- en.wikipedia.org/wiki/Experimental_research_design
Wikipedia has a good section on marketing research experiments.
SEOmoz
SEOmoz has a cool Illustrated Guide to Web Experiments blog post.
Google Website Optimizer tutorials are a good place to start.
Lynda.com
David Booth has a Google Website Optimizer Essential Training tutorial.
Tumblr
Use Tumblr custom pages to do an A/B test by creating an custom page for A, a custom page for B, and using your home page as the conversion page.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
<style type="text/css">
body {display: block; width: 600px; margin: 10px auto; background-color: black; text-align: center; font-size: 20px;}
a {color: white; }
</style>
</head>
<body>
<img src="http://link-to-your-image-online.jpg" />
<a href="http://link-to-your-conversion-page">Click Here!</a>
</body>
</html>
Marketing Research with Tumblr Spring 2012
- Semester Outline, Google Apps
- Tumblr Themes
- HTML, CSS and Firebug
- Google and Social Media
- Social Media Buttons
- Search Engine Optimization
- Google Analytics and Google AdWords
- Interviews and Focus Groups
- Video Editing
- PollDaddy Surveys
- Illustrator Infographics
- Photoshop Infographics
- InDesign Reports
- Google Website Optimizer A/B Tests
- Screenr Screencasts
- Rejoice
