Google and Social Media

How many Google services can you name?

1. Register your site – Google Webmaster
2. List your site – Google Places
3. Link to your site – Google+
4. Track your site – Google Analytics

Google and Social Media Resources

• seomoz.org/blog/launching-a-new-website-18-steps
• seomoz.org/blog/social-media-marketing-facebook-twitter-arent-enough
• seomoz.org/blog/the-social-media-marketers-seo-checklist
• seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012
• seomoz.org/blog/the-best-of-2011-posts-people-who-rocked-our-world
• seomoz.org/blog/top-seomoz-posts-of-2010

Search for Google and social media resources.

Google

Webmaster

• google.com/webmasters

Register your site with Google and tell it where your sitemap lives. More on Google Webmaster in Week 6 when we talk about SEO.

Google+

• plus.google.com

If your Tumblr blog is a personal blog then get a Google profile and link to Tumblr.

Analytics

• google.com/analytics

Add the Google Analytics tracking code to your site. More on Google Analytics in Week 7 when we revisit Google Analytics.

FeedBurner

• feedburner.google.com

Redirect your default Tumblr RSS feed (http://DomainName.com/rss) to a FeedBurner rss feed (http:// feeds.feedburner.com/DomainName).

Places

• google.com/places

Have your business show up on Google Maps.  Check out GetListed.org for some more listing services.

Social Media

Don’t double post, auto post, and mix your social media streams!

Customize the design of your social media pages so that it looks like you care about them.

Facebook

• facebook.com/help/?search=insights

Create a page so that you can get Facebook Insights.

Twitter

• google.com/search?q=twitter+analytics

Search for Twitter analytics resources.

YouTube

• youtube.com/t/advertising_insight

YouTube Insight is similar to Google Analytics.

Flickr

• flickr.com/help/stats

Get stats on your photos.

Lynda.com Google and Social Media Resources

• lynda.com/Google-training-tutorials/117-0.html
• lynda.com/Facebook-training-tutorials/197-0.html
• lynda.com/Twitter-training-tutorials/448-0.html
• lynda.com/Flickr-training-tutorials/213-0.html

Great video tutorials.

Marketing Research with Tumblr Spring 2012

1. Semester Outline, Google Apps
2. Tumblr Themes
3. HTML, CSS and Firebug
4. Google and Social Media
5. Social Media Buttons
6. Search Engine Optimization
7. Google Analytics and Google AdWords
8. Interviews and Focus Groups
9. Video Editing
10. PollDaddy Surveys
11. Illustrator Infographics
12. Photoshop Infographics
13. InDesign Reports
14. Google Website Optimizer A/B Tests
15. Screenr Screencasts
16. Rejoice