Google Analytics and Google AdWords

Get to know your visitors with Analytics and AdWords

1. Learn Google Analytics - Google, Lynda.com
2. Google Analytics Goals, Events and Campaigns
3. Learn Google AdWords - Google, Lynda.com
4. Redeem a Google AdWords $100 coupon

Learn Google Analytics and Google AdWords

• google.com/support/conversionuniversity
• google.com/analytics/discover_analytics.html
• google.com/analytics/education.html
• google.com/ads/learn
• lynda.com/Google-Analytics-training-tutorials/411-0.html
• lynda.com/Google-AdWords-training-tutorials/488-0.html
• rockablepress.com/books/get-going-with-google-adwords, tutsplus.com/ebook/get-going-with-google-adwords

Learn Google Analytics at Google Conversion University.

Check out the Google Analytics Setup Checklist and Education tabs.

Check out AdWords’ Learn with Google pages

Corey Koberg has a sweet Google Analytics Essential Training.

David Booth has a great Google AdWords Essential Training.

The Rockable Press/Tuts+ ebook Get Going with Google AdWords is great.

Search SEOmoz for the latest on Google Analytics and Google AdWords.

Goals

• google.com/support/analytics/bin/answer.py?hl=en&answer=55515

Goals are great for on-site analytics like traffic funnels.

Event Tracking

• seomoz.org/blog/google-analytics-event-tracking-to-monitor-calls-to-action
• code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html

Adding Event Tracking to Google Analytics involves adding inline JavaScript, which is a little tricky.

Campaigns

• google.com/support/analytics/bin/answer.py?answer=55518

Campaigns are used to measure the effectiveness of promotional campaigns at bringing traffic to your site.

More Google Analytics Customization

• seomoz.org/pages/search_results?q=google+analytics
• seomoz.org/ugc/11-google-analytics-tricks-to-use-for-your-website

Search SEOmoz for Google Analytics, Custom Reports, Advanced Segments and more.

AdWords New Customer $100 Credit

• google.com/ads/offers/adwordsoffer.html

Google offers free AdWords $$$ for first-timers.

Marketing Research with Tumblr Spring 2012

1. Semester Outline, Google Apps
2. Tumblr Themes
3. HTML, CSS and Firebug
4. Google and Social Media
5. Social Media Buttons
6. Search Engine Optimization
7. Google Analytics and Google AdWords
8. Interviews and Focus Groups
9. Video Editing
10. PollDaddy Surveys
11. Illustrator Infographics
12. Photoshop Infographics
13. InDesign Reports
14. Google Website Optimizer A/B Tests
15. Screenr Screencasts
16. Rejoice