Dr. Horowitz's Business Review of Wine, Marketing, and Technology Media

Soon everyone will have realized that Google and social media are important and the question will become how does our winery connect in a meaningful way with customers through a search or a tweet? Customers want to connect with people, not inanimate brands. Is your winemaker, winery owner, or PR person charismatic? Vaynerchuk isn’t selling terroir.

Gary Vaynerchuk – Social Media = Business In my book I asked…: Social Media!
The Winery Web Site Report: Changed Conditions Ahead: Customers = friends and Google

Wine

Stop Saying “Trading Down”. It Makes You Sound Like A Tool. – Nice critical shot!
The Great Wine Writer Migration of 2008-2009? – Vinography: A Wine Blog: Sweet, wine writers are becoming wine marketers.
A conversation about marketing wine online with Paul Mabray of VinTank « Think Wine Marketing: Is the book “Wine Brands” any good? I don’t really want to spend $40…
Carmenere: The Great Lost Grape of Bordeaux Gets A Troubled Chilean Makeover | 1 Wine Dude: Helpful review to read before the tasting and before the class/trip to Chile!

Marketing

INFAMY: I think today’s peeps are a lot like graffiti artists. (Netflix watch instant it).
Fresh Air from WHYY : NPR – ‘Googled’: Biography Of A Company, And An Age: Google!
Top Marketing Professors on Twitter: I wonder if anyone besides me and the other people on the list pays attention to this.

Technology

Minimal and Modern Layout: PSD to XHTML/CSS Conversion: Every marketer should know how a website is born (in practice, not in theory).
Essential CSS/HTML Lists Styling Techniques – Noupe: Lists!
50 Beautiful and Creative Blog Designs – Smashing Magazine: some very cool sites
How to Build a Simple Content Slider jQuery Plugin – Nettuts+:
10 Awesome Techniques and Examples of Animation with jQuery: oooooohhhhhhhh.

If you want to check out other stuff I put on the Internet check out David Mark HOROwitz .com, follow @dmhoro on twitter or friend me on facebook.com/dmhoro.