Marketing Professor eBooks for Teaching WordPress / Tumblr Classes

I got excited about 6 months ago when I saw a job posting for Northwestern’s Medill school looking for educators with marketing 2.awesome skills.

Why does that matter for you?  Because 99.9% of you aren’t going to attend Northwestern to learn cutting edge content creation, content management, and content distribution skills, god has given us some great alternatives.  You don’t have to take the GMAT/GRE and then hope that you are deemed worthy of paying tuition at a school to get started.

Some exciting stuff…

Every morning I use Google Reader to read the RSS feeds of wine blogs and marketing/developer/designer blogs.

My favorite wine blogs are those that talk about or demonstrate innovation and creativity in the wine world.  I’m less concerned about wine reviews, event promotions, and winery promotions (not to say that there isn’t innovation and creativity in these areas).

The 2010 Wine Blog Award that went to “Best Industry/Business Wine Blog” went to GoodGrape, and it was well-deserved.

GoodGrape also won the 2010 Wine Blog Award…

Can you tell the difference between these two (1, 2) wine bottle illustrations?

What’s that?  They both suck?  I know, but you have to start somewhere…

If you answered that one was created in Photoshop and that the other was created in Illustrator, then you are the big winner.

Which one do you think made the better wine bottle?  Unfortunately, you have to learn both Illustrator and Photoshop to do design work in the real world.

There are sweet tutorials for how to design…

School’s out for Summer, which means its conference time for marketing academics.  I’m excited to go to the North American Wine Bloggers’ Conference for the third time June 24-27.  I’ll be on the lookout for how cool websites and multimedia content (Adobe CS5 content, HTML 5 websites, CSS 3 integration, jQuery, WordPress plugins) are being used by wine marketing/media/pr people.  I’ll write about the coolest things I see after the conference.

I hope that the 3rd Wine Bloggers’ Conference is as motivating as the first…

The educational video tutorial battle-royale is going to get very interesting.

After few years ago, after a bevy of academic education, I came to the realization that my content creation, content management, and content distribution skills were substandard…so I started to learn these skills.

Educational Video Tutorial Subscriptions

I bought some TotalTraining.com DVDs to learn Photoshop and Illustrator CS3, via Google.

I subscribed to Lynda.com’s video tutorials to learn Photoshop and Illustrator CS4, and more, via Six Revisions.

Now, CS5 is out, and ThinkVitamin.com is…

My first ebook is here!  Marketing Research with Tumblr for Fall 2010 will be available within a couple of weeks.

I’ve spent the last few years working on my Marketing 2.Awesome content creation, content management, and content distribution skills.

If present Dave could go back in time and give 2008 Dave a 50 page ebook telling 2008 Dave what to focus on in order to be able to learn marketing research skills with Tumblr, he would give 2008 Dave Marketing Research with Tumblr.

This book…

My first ebook is here!  Marketing Research with Tumblr for Fall 2010 will be available within a couple of weeks.

I’ve spent the last few years working on my Marketing 2.Awesome content creation, content management, and content distribution skills.

If present Dave could go back in time and give 2008 Dave a 50 page ebook telling 2008 Dave what to focus on in order to be able to promote something with WordPress, he would give 2008 Dave Promotion Management with WordPress.

This book is free…

Whether you started a WordPress or tumblr website this semester you should check out Google Chrome if you haven’t already.  Just like the iPhone apps make the iPhone so popular, there are cool Chrome extensions that enhance its functionality.  You can also tell how popular the extensions are based on the number of downloads for each extension.

Here is a post about Chrome extensions that made me want to finally add Chrome extensions and start using Chrome more.

While there, I found some plugins that…

In my previous post I obviously failed at setting up a Google Analytics Campaign.  But, failing is good (at least according to Art & Copy), so here is how I’ve used the Google Analyticator and Pretty Link plugins to get a better idea of my Google Goals traffic.

Google Analytics Campaigns, Goals, and Event Tracking

You should check your Google Webmaster “messages” (in the upper left corner) and see if you have a USD$100 promo code.  Link your AdWords and Analytics accounts, and you…

Nobody wants to sit through a long research presentation or to read through a bunch of PowerPoint slides.

Can you present your marketing research results in a short and entertaining YouTube video?

Screencasting/Screen Capture Video

There are a lot of cool new tools to do screencasting with.  While you can’t download screencasting software onto school computers, there is screencasting software like Screenr (video) that is entirely web-based.  Check out some of the alternatives to Screenr to see if you can find a better web-based screen…