DrHo.ro Teaching Marketing and Wine Business Classes with WordPress and Tumblr

I think that about half of you have configured your domain name’s DNS and installed WordPress on your host.  Am I right?

What helped those of you who have installed WordPress?

I know this stuff can be frustrating, but once you get your WordPress website installed you won’t have to deal with your DNS or database much anymore.  You’ll be FTPing and using your Text Editor some more though.

Next class we’ll spend a little more time installing WordPress, but we have Chapters 1-3 of…

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If your Marketing Research Spring 2010 group already finished your Interview/Focus Group Video Assignment like THE STATIC QUO, The KMILL Spill, K-T, Shout Out Session, and Lyss did, then please continue reading.

The good news is that an awesome video tutorial on tumblr theme design was just posted at Nettuts.  The bad…

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Good job getting your custom email accounts setup last week with Google Standard Apps and starting to work with your domain manager, website hosting, and database!  I have a little more stuff on email accounts for you and then I’ll go over the specifics you’ll need to install WordPress next week in the lab.  Sorry, I should have done this last week…but this is more fun than using a textbook and doing presentations every class, right?

We didn’t…

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Some fun examples of wine industry videos made using iMovie are Ask the Pinotblogger and Do You Know the Way to Michel-Schlumberger.

iMovie comes with the iLife software package, so lots of mac users have it.  Final Cut is another Apple video editing software program that is more powerful, but it’s not available in most of the computer labs on campus.  If you are a PC person then you should learn how to do video editing on…

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If you are interested in wine marketing or in cool websites that are able to gather user-generated content then you need to listen to the most recent Wine Biz Radio episode in with Eric Levine from CellarTracker is interviewed.

CellarTracker’s new website redesign (from cellartracker.com to grapestories.com) might solidify it as the wine ratings website that wins the battle for users’ wine ratings.

VinCellar’s parent company is in some…

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Before you start throwing links in people’s faces I think it’s good idea to create subdomains for your most important links–social media accounts, events, rss feed, etc.

For example, it doesn’t look nice when you ask someone to become a fan of a nasty facebook url http://www.facebook.com/pages/Sonoma-Marketing/192424708434/ or to join an even nastier facebook group url http://www.facebook.com/group.php?gid=13862132439.

It’s true that you could avoid this nastiness by creating a short link, but short links don’t have the same…

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DON’T INSTALL WORDPRESS WITH A WIZARD/SHORTCUT/AUTOMATIC SERVICE.

Get Digging Into WordPress v2.0!

Make sure you have the tools you’ll need

Buy a domain name (short, easy to remember, .com or .net), buy website hosting, TextWrangler is a free mac code editor in the computer lab, and FireFTP is a free firefox add-on.

Configure your domain name servers

You get this information from your website hosting…

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Great job getting your tumblr sites up and web analytics-friendly during these past 5 weeks!

In this lecture we’re going to learn how to conduct interviews and focus groups.  Next lab you’re going to conduct filmed interviews and focus groups.  The following lecture you’re going to learn how to edit filmed interviews and focus groups with iMovie, and to finish things off you’ll edit your filmed interviews and focus groups and post your videos to the web.

Introduction to marketing research…

In a previous post for Marketing Research Spring 2010 I listed a lot of marketing web analytics services.

Now that you’ve activated these web analytics services and linked to them on your blog, you should be aware that there are lots of online resources that can help you learn how to  get the most out of these services.  These services have great help sections on their own sites and these services are blogged about frequently.

For example, there was…

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Before you install WordPress, pick a theme, and customize the theme, it is important that you understand the process of 1) designing a website Photoshop mockup, 2) converting the Photoshop mockup to html and css, and 3) converting the html to the WordPress php files. This is a very complicated process, but the better you understand it, the better you will be able to customize your theme to getting it looking and working the way you (or your boss/client) wants it.

If you have never…

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